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April 1, 2020

Unique Positioning Strategy

Unique Positioning Strategy

Every business needs a unique positioning strategy. Personal brands need the same presentation. Powerful positioning allows you to create your own rules in the business world. You have leverage that allows you to create an entire market. Every market...

Every business needs a unique positioning strategy. Personal brands need the same presentation. Powerful positioning allows you to create your own rules in the business world. You have leverage that allows you to create an entire market. Every market and industry is crowded so you need a plan to not only be the best, but to be the one and only.

There are a few steps to creating a unique positioning strategy. In this episode, we’re going to breakdown very specific tactical steps you must take to create your own market. Taking the right steps to position yourself can be the best thing you ever do in your business. It doesn’t matter if you’re already deep into business. You can pivot and make this shift whenever you’d like. It only requires commitment to the process of creating your own lane. Here are a few other things we’re covering:

  • Solve a very unique problem for specific people.
  • Go layers deep on the prospects that you work with.
  • Using content to deliver a message that is impactful to your market.

The best strategy is one that you create strictly for yourself. It’s kind of funny to see every Clickfunnels guy promote themselves the same exact way except for a few small changes. The industry is already crowded and they don’t make things any better by sounding the exact same as everyone else. You have to stand out if you truly want to be successful in the long run.

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